British cinema

The films that are out this week (4/11/12) are mainy classed as Amercian films. 9/10 films are produced by American film companies. 2/10 films have been produced by the British film companies, but yet there have been partnered up with USA.

These films that are shown reinforce contemporary western culture as being dominant and positive , or challenge the dominant ideology and depict the more dark, weaker parts of our society. i think that American and British films are shown more in the cinemas because Much of the younger audience is looking to Hollywood blockbusters for entertainment rather than other countries film and that the bigger production companies think that the only cinema we want to see is just entertainment. American films dominate the other countries  market. U.S film imports account for roughly 60 percent of all movies shown.

Personally, i think that these types of films are more popular with an audience because of the publicity that it gains through marketing and distribution.

The problems that British films have when targeting British audiences is that they don’t produced enough films because they cant afford it and therefore loses it target audience to countries like Americans because they can produce successful films as well. The problems that in international films have when targeting British audience is that sometimes the languages can be a problem for people who don’t understand any other languages apart from British as its the main spoken language in the whole world.

The kind of Britishness is favoured by American film audiences and the types of advantages for these types of British films in America because British cinema has a tremendous advantage over other European national films for the simple reason that America is huge and they speak English. As a result of this potentially there is a huge audience for the British films.

• Puss in boots- USA

•  New Year’s Eve - USA
• Arthur Christmas - UK and USA
•  Happy feet 2- Australia
• Hugo- USA
• Breaking dawn part 1 - USA

• My week with Marilyn- UK AND USA
• The thing – USA and Canada
•  The adventures of Tintin- USA and New Zealand
•  A very Harold and Kumur Christmas- USA

Convergence,Synergy and Proliferation

What are the demographics for new media outlets?
more young people are using new media outlets howver, the older generatiopon are adapting to using new technolgy beacuse they have to get used to their surroundings. Young peol understand how to use new media outles were as the older peole are not used to all this new technolgyg and where not used to this kinda of technolgy.
New media spreads information through the new tecnologys and devices which allow media to spread quick and easy through such as facebook , twitter , youtube , ipods/ipads/iphones , smartphones , game concoles and the world wide web.
The kings speech and tintin have used new media through advertising the film using the internet, billboards in public areas, tv adverts and selling products such as toys,games and clothesz for fan base to grow. .

Distribution – The Marketing Campaign

 Find out about the marketing campaigns for the king's speech and your comparison film. (What was the marketing plan?)
 the marketing plan for the king's speech wre through posters and traliers and online and avdertising and cross promotions

 Who distributed the film in the UK and USA and what were the issues associated with the film’s distribution?
 The Weinstein Company distributed the film in the US while Momentum Pictures distributed it in the UK.

Was the campaign a grass roots or mainstream big event? How was word spread about the film? Virally on the Net? Mass advertising campaign with poster, trailers, etc?
the film turnedoutto be mainstream. its spread through puplictiy and avdertisisng. due to its excellent reviews at the events,there became a general buzz of excitement and the film went mainstream. 


How was “the talent” used to publicise the film? For instance, TV and radio interviews with members of the cast, director, etc.

Who was the main target audience for the campaign? Why?  the original target audienece was memeber of the adcamedy. the rating was a 15 due to swearing but the lwoered it to 12A. Harvey Weinstein said he was considering having the film re-edited to remove some profanity, so that it would receive a lower classification and reach a larger audience.

What were the release dates for the film in cinemas?
21st october 2010.

Were there any commercial tie-ins with other companies, i.e. supermarkets, food products, phone-apps., video games, etc. Find and identify the different types of film poster associated with the film’s campaign: its teaser poster, main theatrical poster, etc.

PRODUCTION ISSUES - for The King's Speech

Genre – is it a hybrid? Explain why

The genre of the kings's sppech is a historical drama and its a hybird becuase it has two or more genre's. the film will be popular in the uk epsecially because its a monarachy and brisitish poepl are more sutied to watch these type of films.

Who are the target audiences?

the target audince for this is older people such as 40+ or peolpe who are interested in history and the royal fmaily

Play the opening of the film. What important institutional information are you given in the opening credits? Who are the significant personnel? Why?

Was it niche or mainstream film? Did this change?

it was niche. it started out as a small low key film and they didnt relese it would become as big as it did. this chnaged becasue everybody started talking about it and started to go watch it and gave it great reviews and it gained a lot of popularity this film.

Director

the director of the king's speech is called tom hooper. he has directed eastenders, byker grove , les misberable and others. i think that the initstution choose tom hooper as a director because has  alot of experince but hasnt done anythign big. he as won may awards. Hooper uses camera styles "that encode the DNA of the storytelling in some way" and will reuse and develop filming styles in successive productions. he has had alot of experince and background for this type of film.

Casting? Decisions, reasons for audiences, budget, genres, etc.

the cast memebers they have used in the film are popluar and famous and are good for acting in this types of film such as coiln firth, geofrey rush and Helena Bonham Carter. The genre of the kings speech is accoited with these actors because ethis what they do best it ad what they are well known for and many people loved that.

 

Budget? How much did it make?  How much of a risk was this film

On a budget of GB£8 million, it earned over US$400 million internationally (£250 million).

 

Music?  Cost of tracks?  Record Companies?

Symphony no. 7 in A Major: Allegretto", Heard as George VI delivers his first wartime speech. This significant to the film because eit was akey momnet in the film and needed a famonus track to back it up.

 

Was it a joint production?  How and Why? For the King's Speech there are TWO production companies and synergies would have arisen from such a production. What were they?

Special Effects? Technology – cameras? Producer? Scriptwriter?      Anything else?

The British Flim Industry

The King's Speech

Newspaper and magazine reviews

The Guardian says 21/10/10 "The King's Speech, a funny and moving film that tells the story of the monarch's vocal difficulties, had been given a 15 rating, much to the annoyance of its director". this element is important to the film industry because if you didn't know what the film was about you could read what a film citric published in the newspaper and newspaper most people like Reading it and its cheap and easy to get.

The slant magazine 19/10/10 " Yet despite such simplistic psychologizing, The King's Speech barely buys what it's selling. No sooner are these explanations introduced than they're discarded, all so the proceedings can eschew true character development in favor of the jokey sight of George learning to enunciate through singing and cursing, the romantic shenanigans of his older brother, Edward VIII (Guy Pearce)—who assumes the throne and then relinquishes it to marry a twice-divorced American hussy, Wallis Simpson (Eve Best)—and the buildup to war with Hitler, whose threat to the U.K and, specifically, George, is epitomized by his mesmerizing oratory skills. " This section from magazines is important for the industry becasue its other intpretation of how people would talk about the film itself and could help producers and writiers in the future.

Box office statistics

"The healthy performance on Orange Wednesday (£965,000) suggests the film is crossing over into younger and broader audiences. That is echoed by statistics showing where the film made its best improvements on the second weekend, indicating how The King's Speech is crossing over from its upscale niche: Showcase Bluewater up 105%, Reel Crewe up 115%, Odeon Wrexham up 132%, Vue Hamilton (in Scotland) up 145%, and Cineworld Falkirk (also Scotland) up 150%. While The King's Speech ended its first weekend in fifth place in the Republic of Ireland, it's now No 1." this shows how imporant this is for the film industry to see how they are doing and how sells of tickets are going up because of the relsease of the film and how succsesful and popluar this film is.

Social networking sites

This image shows the amount of tweets that where about this films and as you can see king’s speech it the second film most tweeted about. "As a comparison, a majority of the tweets in The King’s Speech Tracker are related directly to the film. Given that, we believe The King’s Speech to be the true front runner in the Best Picture race." This is from tweets reach blog and the gather and research information about tweets. this is important to the industry because its important for the audience to have there own opinion on the film because it was made for our entertainment purpose if nobody liked it it wouldn’t have been waste of time and money making the film so its very important that its turned out to be successfully as it did.

Youtube posts and comments

On youtube the trailer for the kings speech as had over 1 million views and under 2000 hits.