merissah: British cinema

The films that are out this week (4/11/12) are mainy classed as Amercian films. 9/10 films are produced by American film companies. 2/10 films have been produced by the British film companies, but yet there have been partnered up with USA.

These films that are shown reinforce contemporary western culture as being dominant and positive , or challenge the dominant ideology and depict the more dark, weaker parts of our society. i think that American and British films are shown more in the cinemas because Much of the younger audience is looking to Hollywood blockbusters for entertainment rather than other countries film and that the bigger production companies think that the only cinema we want to see is just entertainment. American films dominate the other countries market. U.S film imports account for roughly 60 percent of all movies shown.

Personally, i think that these types of films are more popular with an audience because of the publicity that it gains through marketing and distribution.

The problems that British films have when targeting British audiences is that they don’t produced enough films because they cant afford it and therefore loses it target audience to countries like Americans because they can produce successful films as well. The problems that in international films have when targeting British audience is that sometimes the languages can be a problem for people who don’t understand any other languages apart from British as its the main spoken language in the whole world.

The kind of Britishness is favoured by American film audiences and the types of advantages for these types of British films in America because British cinema has a tremendous advantage over other European national films for the simple reason that America is huge and they speak English. As a result of this potentially there is a huge audience for the British films.