Distribution – The Marketing Campaign

 Find out about the marketing campaigns for the king's speech and your comparison film. (What was the marketing plan?)
 the marketing plan for the king's speech wre through posters and traliers and online and avdertising and cross promotions

 Who distributed the film in the UK and USA and what were the issues associated with the film’s distribution?
 The Weinstein Company distributed the film in the US while Momentum Pictures distributed it in the UK.

Was the campaign a grass roots or mainstream big event? How was word spread about the film? Virally on the Net? Mass advertising campaign with poster, trailers, etc?
the film turnedoutto be mainstream. its spread through puplictiy and avdertisisng. due to its excellent reviews at the events,there became a general buzz of excitement and the film went mainstream. 


How was “the talent” used to publicise the film? For instance, TV and radio interviews with members of the cast, director, etc.

Who was the main target audience for the campaign? Why?  the original target audienece was memeber of the adcamedy. the rating was a 15 due to swearing but the lwoered it to 12A. Harvey Weinstein said he was considering having the film re-edited to remove some profanity, so that it would receive a lower classification and reach a larger audience.

What were the release dates for the film in cinemas?
21st october 2010.

Were there any commercial tie-ins with other companies, i.e. supermarkets, food products, phone-apps., video games, etc. Find and identify the different types of film poster associated with the film’s campaign: its teaser poster, main theatrical poster, etc.